Shawn is the owner of Soffritto PR and an effective communications executive with 15 years of experience who provides long-term vision, empowering leadership, innovative solutions, and strong interpersonal relationship skills. An Atlanta Business Chronicle 2012 Employee of the Year, a member of the Leadership Buckhead class of 2019, an YWCA Georgia Women's Policy Institute fellow in 2020, and awarded the Association of Junior League's International Fundraiser of the Year Award in 2017, her work includes branding, event planning, social media management, community and client relations, strategic planning, and integrated communications, all with a proven record of accomplishment of reaching brand influencers.
Shawn got her start in PR working for NBC East Coast Entertainment Publicity launching shows like 30 Rock, but soon realized her passion was working with local and entrepreneurial organizations looking to make a difference in their sector and the community. Diligent and responsible, she is an expert in connecting companies to their influencer groups, creating ambassadors that spread the brand’s message. With a team of dedicated experts working with her, Soffritto PR has built a name on its quality work, strategic planning, and ability to deliver.
As a firm believer in public service, Shawn volunteers her spare time with Big Brother Big Sister Atlanta and the Junior League of Atlanta, serving on the board, working directly with various non-profits around the city, leading a successful $80,000 week-long fundraiser, and overseeing membership programing for 3,5000 women. She serves on the Girl Scouts of Greater Atlanta Marketing Committee and is a special advisor to their social media program. A dedicated foodie, Shawn loves to garden and tend to her backyard beehive, but her true passion is traveling around the world experiencing new cultures and cuisines.
Full Service Integrated
Social Media Marketing Strategy and Content Creation
Branding, Creative, and Website Development
We are experts at crafting content that is in alignment with our client's missions and will resonate with all their target markets. We understand the tools and evaluation needed to create and run an effective social media marketing ad campaign to help you leverage funds and drive action.
We understand how good branding and creative communicates without words. Working hand-in-hand with our clients, we develop visual representations of their organizations that speak volumes. Working with all major web development services and HTML, we bring your business to life online.
E-mail Marketing and Copywriting
Media and Influencer Relations
We utilize the major email platforms to beautifully brand the look and feel of our client's emails. We are specialists at brand voice, using written communication to communicate to and motivate through e-mail, websites, or other content.
Through our relationships, we work to secure targeted coverage on behalf of our clients, sharing exciting news updates, events, products or services all to help them fulfill their mission and reach stakeholders.