Define Your Brand & Grow Your Audience
Full-service integrated marketing and communications for organizations in need of
expert support.
Soffritto is a full-service marketing and communications group that specializes in helping companies define and communicate their brand to their target audience.
Working with organizations before they launch or those in need of a rebrand, Soffritto first collaborates to develop brand strategy, logo and brand identity, websites and other branding materials, and then continues by managing integrated on-going communications such as social media, e-mail marketing, and graphic design. We also work with established companies on their individual needs within that scope.
Always maintaining high standards of production and treating client’s businesses like our own, organizations rely on Soffritto for innovative ideas, strategic thinking, and an ROI-focused approach that pushes companies to understand themselves and grow their audience.
Creating Visual Brands and Developing Strategic Communication
Brand Identity & Strategy
Creative Design
Website Development
Social Media
E-mail Marketing
Messaging & Copy-writing
Understanding who you are as an organization is the foundation to any marketing and communications. Through our brand identity process, we walk you through developing your business insights-- defining your brand summary, audience, personality, voice, and more-- all which will guide future visual direction and communications.
Trends in branding come and go, so our focus is fixed on your individual story, creating something communicates your brand and resonates with your audience. We take a comprehensive approach to your visual brand, creating solutions across your entire organization. Whether it’s new logo or brand concepts, marketing collateral, sales presentations, or just a business card and social media templates, our creative concepts embody your business.
Website are one of the first places your audience will have an opportunity to connect with you. Soffritto is unique in that we consist of design and storytelling experts, allowing us to take a holistic and strategic look at website creation. We create fully-custom (WordPress/Shopify) or semi-custom (WIX/SquareSpace) websites not only to fit your brand, but that fit your desired budget.
With social media, it’s important to develop content that sets you apart in a crowded space. Knowing your brand and understanding marketing strategy, we craft content that is in alignment with your mission and will resonate with your target markets. Combined with the tools and critical evaluation needed to create and run an effective social media marketing ad campaign, Soffritto PR can help you leverage funds and drive action.
In an inbox full of emails, you want yours to be read. A beautifully branded look and feel is a great place to start; yet, content reigns supreme. We help you to communicate your message, while also bringing value to your audience-- increasing open rates and click through. Utilizing all the major email platforms, we’re always working strategically on delivery, audiences, and messaging.
There are so many components to developing great messaging. Understanding your audience and the actions you want them to take-- whether donating, sending you an email, or liking a post-- is the first step. But doing that authentically in your brand voice, is where things can get tricky. That's where we come in-- ready to assist you in developing great messaging and effective copy!
If you’re in need of full service, expert marketing and communications support, but don’t have the capacity to hire full-time staff, we’re ready to get to work.
Innovative Ideas and Strategic Thinking
Shawn is the owner of Soffritto and an effective communications and marketing executive with 15 years of experience who provides long-term vision, empowering leadership, innovative solutions, and strong interpersonal relationship skills. An Atlanta Business Chronicle 2012 Employee of the Year, a member of the Leadership Buckhead class of 2019, an YWCA Georgia Women's Policy Institute fellow in 2020, and awarded the Association of Junior League's International Fundraiser of the Year Award in 2017, her work includes branding, graphic design, social media management, copywriting, website development, strategic planning, and integrated communications, all with a proven record of accomplishment of reaching brand influencers.
Shawn got her start in communications working for NBC East Coast Entertainment Publicity launching shows like 30 Rock, but soon realized her passion was working with local and entrepreneurial organizations looking to make a difference in their sector and the community by serving as their fractional marketing department. Diligent and responsible, she is an expert in connecting companies to their audience, creating ambassadors that spread the brand’s message. With a team of dedicated experts working with her, Soffritto has built a name on its quality work, strategic planning, and ability to deliver.
As a firm believer in public service, Shawn volunteers her spare time with Big Brother Big Sister Atlanta and the Junior League of Atlanta, serving on the board, working directly with various non-profits around the city, leading a successful $80,000 week-long fundraiser, and overseeing advocacy efforts and membership programing for 3,5000 women. She serves on the Girl Scouts of Greater Atlanta Marketing Committee and is a special advisor to their social media program. A dedicated foodie, Shawn loves to garden and tend to her backyard beehive, but her true passion is traveling around the world experiencing new cultures and cuisines.
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Shawn O'Neill
Owner and
President
If posting to social media, writing copy for your e-newsletter, creating a website or trade show materials intimidates you-- let's talk. That's where we excel!
Randy Gorod,
Pisgah Consulting