Shawn is the owner of Soffritto PR and a seasoned PR, social media, marketing, and event planning professional with over 10 years of experience reaching brand influencers. Her work ranges from launching fast-paced start-up companies, helping non-profits in major transitions, and planning and promoting exciting restaurant openings.
Shawn got her start in PR working for NBC East Coast Entertainment Publicity launching shows like 30 Rock, but soon realized her passion was with hospitality and food, as well as the non-profit industry. Diligent and responsible, she is an expert in connecting companies to their influencer groups, creating ambassadors that spread the brand’s message. In 2012, the Atlanta Business Chronicle selected her as an Employee of the Year for her extensive work inside and out of the office.
As a firm believer in public service, Shawn volunteers her spare time with Big Brother Big Sister Atlanta and the Junior League of Atlanta, working directly with various non-profits around the city, leading a successful $80,000 week-long fundraiser, and overseeing membership programing. She serves on the Girl Scouts of Greater Atlanta Marketing Committee and is a special advisor to their social media program. Shawn is the secretary for her neighborhood association, as well as leads the association's communications committee. She is an Atlanta Tree Citizen Advocate serving with Trees Atlanta to protect the city's canopy. As a dedicated foodie and supporter of local agriculture, Shawn has run her own food blog for several years, but her true passion is traveling around the world experiencing new cultures and cuisines.