Shawn is the owner of Soffritto PR and an effective communications executive with 10 years of experience who provides long-term vision, empowering leadership, innovative solutions, and strong interpersonal relationship skills. An Atlanta Business Chronicle 2012 Employee of the Year and awarded the Association of Junior League's International Fundraiser of the Year Award in 2017, her work includes event planning, social media management, community and client relations, strategic planning, and integrated communications, all with a proven record of accomplishment of reaching brand influencers.
Shawn got her start in PR working for NBC East Coast Entertainment Publicity launching shows like 30 Rock, but soon realized her passion was with hospitality and food, as well as the non-profit industry. Diligent and responsible, she is an expert in connecting companies to their influencer groups, creating ambassadors that spread the brand’s message.
As a firm believer in public service, Shawn volunteers her spare time with Big Brother Big Sister Atlanta and the Junior League of Atlanta, working directly with various non-profits around the city, leading a successful $80,000 week-long fundraiser, and overseeing membership programing for 3,5000 women. She serves on the Girl Scouts of Greater Atlanta Marketing Committee and is a special advisor to their social media program. Shawn is the secretary for her neighborhood association, as well as leads the association's communications committee. She is an Atlanta Tree Citizen Advocate serving with Trees Atlanta to protect the city's canopy. As a dedicated foodie and supporter of local agriculture, Shawn has run her own food blog for several years, but her true passion is traveling around the world experiencing new cultures and cuisines.